Industrial Grade E-Commerce
Agency Delivering 10x ROAS at Scale with High-Ticket AOV
Design, build, and run digital commerce that grows revenue and margin.
Industrial Grade E-Commerce
Agency Delivering 10x ROAS
at Scale with High-Ticket AOV
Design, build, and run digital commerce that grows revenue and margin.
We align category insight, merchandising & experience, acquisition, and lifecycle with SKU-level economics—budget moves to what earns, friction is removed, and scale is gated by payback.
We run digital commerce
like a business unit, not a channel.
In an era when customer acquisition is expensive and attention is scarce, Synov’s promise is disarmingly simple: invest ahead of competitors only where the unit economics justify it. The firm designs, builds and runs e-commerce for mid-market and enterprise brands, tying every decision to new-customer acquisition efficiency, conversion, contribution margin and lifetime profit—not vanity metrics.
What Synov Runs
(and How It’s Measured)
Strategy & Product Economics
Deliverables: Category map, competitor teardown, demand signals and a SKU contribution model (price, COGS, fees, returns, shipping), culminating in a target mix and forecast.
Measured by: target mix locked; payback/LTV-to-CAC thresholds set; budget reallocation approved.
UX & Merchandising
Deliverables: PDP/PLP rewrites, image order and size/fit guidance, bundles/kits, cross-sell rules, checkout friction fixes.
Measured by: PDP/PLP conversion rate up, AOV up, return rate down (reason codes).
Paid Social & Creative
Deliverables: Account structure by product/angle, concept matrix, UGC/creator briefs, production and rollout.
Measured by: new-customer ROAS at scale, qualified traffic share, CTR/hold rate.
Paid Search & Shopping
Deliverables: Feed rebuild, Performance Max/Shopping structure, brand capture, non-brand query strategy, negatives, conversion setup.
Measured by: new-customer CAC vs. target, ROAS (brand/non-brand split), incremental revenue.
Retention & LTV (Email/SMS)
Deliverables: Welcome, post-purchase, replenishment, winback and VIP flows; offer logic; preference center.
Measured by: repurchase rate up, profit LTV up, share of revenue from returning customers.
Data & Measurement
Deliverables: Data sanity, server-side/API conversions where appropriate, and a source-of-truth dashboard for CAC, CVR, AOV, contribution margin, payback and LTV; ongoing data QA.
Measured by: decision-ready numbers; attribution checks; variance to finance reduced.
Commerce Vanguard
Podcast where we share contrarian paths shaping tomorrow’s commerce
Commerce Vanguard
Commerce Vanguard is the council of contrarians shaping the future of commerce.
Challenging conventional wisdom and surfacing unpopular ideas, the show brings forward the strategies and debates redefining digital commerce, retail innovation, and Shopify enterprise growth.
Hosted by Nick Synov — founder of SYNOV Agency (industrial-grade ecommerce) and SMTTR (AI hardware / GPU distribution), delivering contrarian strategies for brands scaling digital commerce.
Get an E-commerce Audit → https://synov-systems.com/
Subscribe for exclusive insights → https://commercevanguard.com/
Nick Synov: How We Achieved 60+ ROAS with High-Ticket Shopify Stores | Commerce Vanguard
Nick Synov — founder of SYNOV Agency — shares the contrarian framework behind achieving 60+ ROAS on Shopify for high-ticket stores. He explains how to scale profitably at high AOV, build creative systems that outperform algorithms, and use enterprise-grade data tracking to drive sustained growth. Hosted by Nick Synov — founder of SYNOV Agency (industrial-grade ecommerce) and SMTTR (AI hardware / GPU distribution), delivering contrarian strategies for brands scaling digital commerce. Get an E-commerce Audit → https://synov-systems.com/ Subscribe for exclusive insights → https://commercevanguard.com/
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